![]() ![]() Neither analytics.js nor AMP tracking collects demographics and interests data. The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions). ![]() *If you don't collect the Advertising ID for Android or the IDFA for iOS, you won't be able to collect demographic information about your app users.ĭemographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included. You update the Analytics tracking code in an iOS app to collect the IDFA*Īnalytics generates an identifier based on the IDFA that includes demographic and interests information associated with users’ app activity You update the Analytics tracking code in an Android app to collect the Advertising ID*Īnalytics generates an identifier based on the ID that includes demographic and interests information associated with users’ app activity Once you update Analytics to support Advertising Reporting Features, Analytics collects Demographics and Interests data from the following sources: SourceĪnalytics collects any demographic and interests information available in the cookie ![]() Enable the Demographics and Interests reports for the property.Enable Advertising Reporting Features for your property.Targeting on the Google Display NetworkĬonfigure Analytics to display Demographics and Interests dataīefore you can see or work with Demographics and Interests data in Analytics, you need to:.Configure Analytics to display Demographics and interests data.Lead image courtesy of Joy Food Sunshine. Meanwhile, South Korea reported a tripling in its vegan population and Japan’s plant-based food scene has exploded with vegan konbini to 100% dairy and egg-free Japanese bakeries. In Hong Kong, a recent poll found that a quarter of the city’s young shoppers are now going to reduce their meat intake as a direct result of the pandemic, with similar results recorded in the surveys conducted in the U.K. soared by 280% as the meat supply chain faced disruption due to slaughterhouse outbreaks and ongoing livestock diseases such as African swine fever. In terms of cities, Bristol, Portland and Edinburgh topped the list for where veganism is most popular this year.ĭata emerging over the last couple of months, especially during the height of the coronavirus pandemic, has all pointed to the rise in popularity of plant-based foods. In particular, the countries where plant-based consumption is seeing the most vegan searches include the United Kingdom, Australia and Israel. “Veganism is stronger than ever, as you can see by the number of countries whose cuisine traditionally is greatly meat- and dairy-based seeing a big rise in veganism,” read the report. Examples of such terms include “vegan recipes” or “vegan restaurants near me”. More specifically, the report notes that while some searchers are googling general terms out of interest or curiosity about veganism, there is a high volume of searches recorded this year that represented a “clear intent to eat vegan”. Veganism is stronger than ever, as you can see by the number of countries whose cuisine traditionally is greatly meat- and dairy-based seeing a big rise in veganism. Using Google Trends to see how many people are searching for vegan food in different languages, the research finds that veganism is now “twice as popular as it was just five years ago, and it doesn’t show any sign of slowing down.” It reflects the notable rise in popularity of plant-based diets and vegan lifestyles around the world amid the coronavirus pandemic, with consumers increasingly conscious of the dangers of the meat supply chain and prioritising health, safety and sustainability.Īccording to a report analysing the popularity of veganism by Chef’s Pencil, a food media outlet, the number of vegan search terms logged around the world have surpassed the prior all-time high recorded in 2019. Interest in veganism has reached an all-time high this year, data from Google Trends shows. ![]()
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